Rajive, fondly known as 'RS' in many circles, is one of the country's top apparel gurus. Under his chairmanship, Impulse has become the leading - and the largest - sourcing house of European fashion out of India. An individual of very strong ethics, Rajive is widely respected in the industry. Now approaching his sixth decade, he has maintained his enthusiasm for the outdoors and keeps an active regimen of fitness training, golf and travel. Among his many achievements, Rajive was one the first in the industry to start outbounds/off-sites - pioneered in 1989, the culture of annual adventure off-sites has become extremely popular across industries
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